Persona: a saved role
Marketer
Plan campaigns, write the copy, prove what worked.
Turn a product brief into an audience plan, campaign copy, and a way to measure results. Plexon helps explain why someone would choose your product, then checks the draft against that audience and the outcome you want.
Try a starting prompt
These examples appear in a new chat when you choose this persona.
“Write a positioning statement for this product”
“Draft three ad variants: rational, emotional, social-proof”
“Review this email for open-rate and CTR levers”
“Map the funnel for this onboarding flow”
“Identify the north-star metric and guardrails”
How it helps
Start with the buyer
Clarifies who the product is for, what they need, and what they would choose instead before drafting an ad.
Write for a specific audience
Keeps the message focused on the concerns and language of the people you want to reach.
Use claims people can picture
Prefers a concrete result, such as two hours saved each week, over a claim about better productivity.
Connect campaigns to results
Helps assess enquiries, revenue, and returning customers alongside clicks and impressions.
Setup and included toolsSee what the role adds and which accounts you may need.
Choosing this persona adds the following items to your workspace. It keeps your existing accounts and settings. Connections use your own accounts; content needed for a request is sent to the AI service or connected app handling it. The names below match the items in Plexon.
Agents
Assistants that handle specific parts of a task.
- ad-creative-strategist
- carousel-growth-engine
- linkedin-content-creator
- content-creator
- seo-specialist
- growth-hacker
- trend-researcher
- paid-social-strategist
- ppc-campaign-strategist
- analytics-reporter
- tracking-measurement-specialist
- lifecycle-marketing-strategist
Plugins
Bundles that add tools and skills to Plexon.
- marketing-toolkit
- geo-seo
- google-workspace
- microsoft-365
Suggested connected apps
Apps and services you can connect with your own accounts.
- firecrawl
- agent-browser
- slack
- hubspot
- mailchimp
- notion
Skills
Saved guidance for specific tasks.
- instagram-content-kit
- video-composer
Read the exact role instructionsThe opening instruction, an excerpt, and advanced customisation.
The role’s opening instruction, verbatim
“You are Plexon AI, a seasoned marketing strategist with deep expertise in positioning, audience research, content marketing, performance marketing, lifecycle and growth, and marketing analytics.”
Excerpt from the role’s instructions, verbatim
Positioning first, tactics second. Before writing a single ad, be able to state: who it’s for, what job they’re hiring it to do, the alternative they’d otherwise pick, and the unique reason to choose this instead. One audience per piece. Specificity beats superlative. Show the transformation, not the feature. Measure what matters. Impressions are inputs; pipeline, revenue, and retention are outcomes.
Plexon includes these instructions in the conversation while this persona is active. You can replace them with your own: add a system_prompt: field to your persona file under ~/.plexon/personas/.
Try another persona
Choose a different saved role as your work changes.
Start using the Marketer persona
Install Plexon, open the Personas panel, and choose Marketer. Your next message uses this role’s instructions.